Fashion

Justin Bieber Is the Reason Behind Calvin Klein's Soaring Sales

Go figure.

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1,672 Hypes

Justin Bieber Is the Reason Behind Calvin Klein's Soaring Sales

Go figure.

Since Justin Bieber became the face of Calvin Klein, the brand has outperformed its revenue expectations for the first quarter of the year with a 13% increase in sales. According to an announcement from Calvin Klein’s parent company PVH Corp., the brand made about $723 million USD in the first quarter of 2016. That is a $69 million USD difference compared to the $654 million USD made in the first quarter of 2015. Manny Chirico, CEO of PVH Corp., credited the earnings to CK’s North American wholesale business – with the sale of underwear, in particular. As CK underwear continues to push its #MyCalvins campaign with Bieber alongside a number of prominent celebrities such as Kendall Jenner, Kendrick Lamar and Fetty Wap, it will be unsurprising that the brand continues to thrive this year.

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