Here's What Went Down at Justin Bieber's 'Purpose' NYC Pop-Up Shop at VFILES
Definitely not just for Beliebers.
Two months into the Purpose Tour, Justin Bieber has followed in the footsteps of Tyler, the Creator, Kanye West and Drake with the launch of a pop-up shop selling tour-related merch. Teaming up with VFILES in NYC, the two-day pop-up shop is the sole source for the exclusive collection that is the brainchild of Bieber and Fear of God’s creative director and founder, Jerry Lorenzo. With that being said, the launch not only drew a crowd of Beliebers, but also attracted streetwear enthusiasts who wanted to get their hands on the extremely limited pieces.
Boasting 14 styles, the merch program features a range of tees, caps, hoodies, long-sleeves and jackets adorned with heavy metal-inspired ‘BIEBER’ and ‘Purpose’ branding. As the man behind Bieber’s tour wardrobe, Jerry explained that the merch collection was a nice complement. He further adds, “Merch is slowly becoming that last physical thing that someone has to hold on to that reminds them of the tour experience and gives them a vibe and feel of the album.” Watch his full interview in the video below, and don’t miss out on the gallery above to catch a glimpse of the ‘Purpose’ merch collection.