Tom Tosseyn Creates a New Emblem for McQ 2016 Spring/Summer "Swallow" Collection
The iconic motif is reimagined by the visionary artist.
A symbol that has been a recurring theme in Lee McQueen’s designs, the swallow motif was first seen in his graduate presentation and 1995 Spring/Summer ‘The Birds’ Show. Having established an iconic presence in the McQ line, the Swallow is re-launched as a collection on its own. Working with celebrated artist Tom Tosseyn, the Swallow emblem is recreated with a skull rendition and is featured on select pieces in the collection. Other items enjoy a literal take on the word ‘swallow,’ where it is provocatively written across hoodies and tee. The brand will also team up with Warp Records to throw a commemorative party for the launch of the collection on May 5. Check out the full collection in the gallery above.
