Pressure Paris Presents Its First Lookbook to HYPEBAE
Théodoros Gennitsakis’ agency enters the logo T-shirt game.
Paris magazine Pressure presents an exclusive HYPEBAE look into the publication’s in-house apparel, via the inaugural lookbook above. Théodoros Gennitsakis’ creative agency wants to push into the garment realm, giving face to the already-existing line of logo T-shirts. The up-and-coming brand delivers white and grey selections, each embossed with Pressure’s moniker in different articulations while the all-over logo T-shirt is new. Preview the collection above and head over to Pressure Shop to purchase your favorite T-shirt.
Also, don’t miss out on Pressure’s digital magazine work.