Once again, P&G releases another emotional advert as part of its ‘Thank You, Mom” campaign for the Rio 2016 Olympic Games. The new advert entitled “Strong” follows the stories of four athletes and their mothers, showing moments when a mother’s strength makes all the difference in building the child’s courage, leading all the way to the world’s most prestigious sporting stage, the Olympic Games. Taking pride as the “proud sponsor of Moms,” P&G started the ‘Thank You, Mom” campaign to pay tribute and to thank mothers for the roles they play in raising strong athletes. Its previous campaigns with the Olympic Games such as “Pick Them Back Up,” “Best Jobs“ and “Kids“ were some of the most viewed Olympic videos of all times. Watch P&G’s latest advert in the video above.