Same Effort No Glory Is the Ultimate Supporter of Female Athletes
Time for women to get the same chance at recognition.
A movement borne out of Stockholm, Sweden, Same Effort No Glory (S.E.N.G) is an international supporters club for all female athletes. Elin Klefbom, an undergraduate from Beckmans College of Design, founded S.E.N.G to address the unequal treatment and acknowledgement that female athletes face in the industry. To garner more support and attention, S.E.N.G started a collection that features an arsenal of minimalistic athletic gear such as T-shirts, sweatshirts, dad caps and knitted scarves that sport the movement’s branding. Klefborn expressed, “By wearing the gear you’re not only showing your support, you very literally become a supporter.” Profits from each sale will be donated to the Women’s Sport foundation. To support the movement, you can purchase the gear at S.E.N.G’s website.