Culture

Betty Boop Will Receive a Massive Makeover from Pantone and Zac Posen

The first time in history that the “Queen of Cartoons” will get a revamp.

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Betty Boop Will Receive a Massive Makeover from Pantone and Zac Posen

The first time in history that the “Queen of Cartoons” will get a revamp.

First introduced in 1930 by creators Max and Dave Fleischer, Betty Boop has become a cultural icon known for her large batting lashes, Jazz Age flapper look, and figure-hugging red cocktail dress. Now, for the first time in 86 years, the former “Queen of Cartoons” will get a makeover courtesy of Pantone and Zac Posen, who will be designing a new cocktail dress for her.

Hearst-owned King Features (who currently holds the licensing rights to the character) will be working with Pantone Color Institute’s vice president, Laurie Pressman, to develop a bold shade of “Betty Boop Red” that contains traces of blue in order to create a unique hue that reflects her adventurous spirit. By revamping her look, the project’s aim is to appeal to Gen X and Gen Y, who may not be as familiar with the retro personality. Pressman also explains that the development of a signature shade is a tool that a growing number of brands is using to set themselves apart. The “new” Betty Boop will be introduced this fall.

To see more from the iconic cartoon, you can check out the Betty Boop x Supreme satin varsity jacket here.

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