Calvin Klein Launches Modern Cotton Bedding Inspired by Its Underwear Styles
All CK everything.
With Calvin Klein’s Underwear Styles being the main driver for its remarkable sales performance in the first half of the year, it is unsurprising that the company has decided to expand on it. Come July, Calvin Klein Home will launch a collection of cotton bedding inspired by its popular underwear line. The fitted sheets are made from the same cotton material as the underwear and are decorated with the brand’s iconic logo as seen on the waistbands. The range will also feature duvets and bed covers made from cotton and modal jerseys in an array of heather hues, as well as camouflaged and stripe prints that are designed to mix and match seamlessly. Calvin Klein is encouraging fans to post selfies in the new bedding using its well-used tag line, “I ____ in #mycalvins.” Prices vary from $35 – $240 USD, with the range launching exclusively on July 7 at the Bloomingdale’s NY flagship store on Lexington Avenue and 60th Street. Thereafter, you can purchase them at Nordstrom and Macy locations and calvinklein.com from August 1. Stay tuned for more updates.
- Source
- Wwd
