Fashion

Has Dior Finally Found a Creative Director in Valentino's Maria Grazia Chiuri?

There hasn’t been a woman creative director in the company’s 70-year history.

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Has Dior Finally Found a Creative Director in Valentino's Maria Grazia Chiuri?

There hasn’t been a woman creative director in the company’s 70-year history.

Raf Simon’s departure last October left a gaping creative void within Dior. According to sources, the house will announce its new creative director after its July couture show – said director is (drumroll) Valentino’s Maria Grazia Chiuri. Following behind Yves Saint Laurent and John Galliano, she will also be the inaugural woman to hold the position.

Chiuri joins Dior with much success as Valentino’s co-creative director – she and her design partner Pierpaolo Piccioli have turned Valentino into one of the industry’s most profitable luxury brands with their romantic designs.

Is she the force needed to up Dior’s recent slowdown and poor growth (double-digit to flat sales growth)?

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The Business Of Fashion
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