Eve Power Takes Married to the Mob to London In a HYPEBAE Exclusive Editorial
The brand is going across the pond — and beyond.
Married to the Mob is going global with Eve Power. The London-based photographer presents us with an exclusive look at the summer collection, and while the same attitude from the New York-based brand is felt, it’s instead matched with the cool aloofness of the surroundings in England’s capital. But don’t expect MTTM to stop there — founder Leah McSweeney is focused on expanding her business internationally for 2016, she says.
Adventure is very appropriately a theme for this lineup shot across the pond. On models Lois Byrd and Eva Day we see cheeky swimwear for the pool or sandy beach mixed in with sporty mesh pieces and logo side tape to take on the go. And of course, there’s no shortage of crop tops and muscle tees with in-your-face verbiage: “NO THANKS I’M GOOD.” Shop the full collection, complete with new accessories, online now.
- Eve Power
- Grace Vee