Fashion 

Eve Power Takes Married to the Mob to London In a HYPEBAE Exclusive Editorial

The brand is going across the pond — and beyond.

By
3,075 Hypes

Eve Power Takes Married to the Mob to London In a HYPEBAE Exclusive Editorial

The brand is going across the pond — and beyond.

Married to the Mob is going global with Eve Power. The London-based photographer presents us with an exclusive look at the summer collection, and while the same attitude from the New York-based brand is felt, it’s instead matched with the cool aloofness of the surroundings in England’s capital. But don’t expect MTTM to stop there — founder Leah McSweeney is focused on expanding her business internationally for 2016, she says.

Adventure is very appropriately a theme for this lineup shot across the pond. On models Lois Byrd and Eva Day we see cheeky swimwear for the pool or sandy beach mixed in with sporty mesh pieces and logo side tape to take on the go. And of course, there’s no shortage of crop tops and muscle tees with in-your-face verbiage: “NO THANKS I’M GOOD.” Shop the full collection, complete with new accessories, online now.

Read Full Article
Photographer
Eve Power
Make-Up
Grace Vee

What to Read Next

Rosé-Flavored Gummy Bears Beckon Your Summer Sweet Tooth
Food

Rosé-Flavored Gummy Bears Beckon Your Summer Sweet Tooth

True candy for adults.
1,142 Hypes

Supreme 2016 Summer Third Tee Delivery Is Here & It's Rebellious
Fashion

Supreme 2016 Summer Third Tee Delivery Is Here & It's Rebellious

“Smash the control images. Smash the control machine.”
717 Hypes

Kanye West & adidas Launching New Brand and Retail Stores
Fashion

Kanye West & adidas Launching New Brand and Retail Stores

The two are bound to expand their partnership in a major way.
275 Hypes

See Demna Gvasalia’s First Balenciaga Campaign
Fashion

See Demna Gvasalia’s First Balenciaga Campaign

Fall/Winter 2016 echoes Vetements’ uncalculated approach.
5,110 Hypes

Places+Faces Features Youth in Paris for New HYPEBAE Exclusive Editorial
Fashion

Places+Faces Features Youth in Paris for New HYPEBAE Exclusive Editorial

Including a first look at the Anwar Carrots x Places+Faces collaborative tee.
6,638 Hypes

The adidas Stan Smith "Ray Pink" Blushes with Pastel Accents
Footwear

The adidas Stan Smith "Ray Pink" Blushes with Pastel Accents

A summer-ready rework of the classic trainer.
2,243 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.