Gigi Hadid and Karlie Kloss Explore Chicago's Culture With Versace
Watch the Windy City come alive with its community.
We got our first look at the result of Donatella Versace’s reunion with iconic photographer Bruce Weber, with whom she hadn’t worked with in 20 years, with the unveiling of their much-discussed Fall 2016 campaign earlier in June. Gigi Hadid and Karlie Kloss lead in the ad that forgoes the Italian fashion house’s typical sexual ethos to instead play house as two power moms — Hadid to mixed-race children, Kloss alongside a bodyguard who was scouted right off the street of Chicago. Now, we see more from that reunion, the Windy City playing as much of a part as the people in it. “Chicago Is My Beat” was shown during Versace’s Spring 2017 men’s show in Milan on June 18, which was created after Weber says her met a pastor of one of the town’s African-American church whose mission is “building a community,” Business of Fashion explains.
“So that’s what the Versace-Weber team did for their film. Bruce saw a bunch of kids walking down the street towards a sign advertising a dance marathon and asked them if they were dancers. ‘No, we’re artists,’ came the reply and he knew he’d found the right group of people for what he had in mind. ‘I’m doing a shooting for Versace, would you be interested?’ he asked them. ‘Well, they fainted.’”
Those dancers can be seen in above along with other community members, including children, interacting with Gigi and Karlie in a spirited visual set to the sounds of opera singer Keith Milkie. In its entirety the project represents a shift in both the brand and fashion, starting with the experience for those involved. “The dancers got to keep their shoes, the boys got to keep their suits,” reveals Weber. “This doesn’t happen in fashion anymore.”