Kanye West & adidas Launching New Brand and Retail Stores
The two are bound to expand their partnership in a major way.
Looks like Yeezy season won’t be ending anytime soon with news that Kanye West and adidas are taking their partnership to the next level. The musician and the German sportswear brand announced an expansion in their partnership that will go beyond its previous footwear focus to launch adidas + KANYE WEST. The new imprint will deliver not just shoes, apparel and accessories for all genders but also retail stores.
“Together with Kanye West, a dedicated adidas team will lead the development and creation of all YEEZY products,” said Three Stripes in a press release. “Led from adidas’ Portland headquarters the team will manage and oversee the collaboration to assure its continued success globally. The expansion plan includes retail stores that will serve as distinct hubs for adidas and West developed YEEZY product. Further, adidas + KANYE WEST will extend beyond its current lifestyle focus, with the introduction of performance-intended designs, consequently offering options for both sport and street.”