Footwear

Kylie Jenner's PUMA Suede Campaign Is a Big-Time #TBT

There’s 30 years of history here.

By
1,235 Hypes

Kylie Jenner's PUMA Suede Campaign Is a Big-Time #TBT

There’s 30 years of history here.

Kylie Jenner made her PUMA premiere earlier this month with the debut of her Fierce sneaker — which bears striking resemblance with Rihanna’s Fenty Trainer. The lip gloss grandee returns for another round, this time with a campaign that’s a throwback to a silhouette that paved the way for the brand’s popularity. Kylie looks like she stepped into a time machine: acid-wash denim,  oversized glasses and bamboo earrings all scream ’80s and ’90s, especially when set in a tagged-up subway car or near phone booths. On her feet are pairs of the PUMA Suede, which although were largely seen on hip-hop artists, b-boys and athletes of that area, actually date back to 1968 — nearly 30 years before the 18-year-old was born.

You can buy the $65 USD shoe today at PUMA.

Read Full Article
Share this article

What to Read Next

Hey '90s Kids, Color-Changing Stan Smiths Now Exist
Footwear

Hey '90s Kids, Color-Changing Stan Smiths Now Exist

adidas helps us realize our childhood sneaker dreams.
3,543 Hypes


Jacquemus Showcases Surrealism & Washing Lines For 2016 Fall/Winter Campaign
Fashion

Jacquemus Showcases Surrealism & Washing Lines For 2016 Fall/Winter Campaign

Simon Porte Jacquemus’ new e-store campaign would make Salvador Dalí proud.
1,515 Hypes

Pharrell's 'Sesame Street' Appearance Makes Us Happy
Culture

Pharrell's 'Sesame Street' Appearance Makes Us Happy

B is for Book, and P is for Pharrell.
296 Hypes


Margot Robbie Is Calvin Klein's Latest Muse
Fashion

Margot Robbie Is Calvin Klein's Latest Muse

The ‘Suicide Squad’ actor smells like desire on “Deep Euphoria” campaign.
750 Hypes

More ▾