Fashion

Nike Resumes Partnership with Maria Sharapova After Drug Suspension

Swoosh forgives and forgets.

By
310 Hypes

Nike Resumes Partnership with Maria Sharapova After Drug Suspension

Swoosh forgives and forgets.

Nike has decided to maintain its relationship with Maria Sharapova, despite the tennis star being suspended by the International Tennis Federation for two years for taking a performance-enhancing substance. As the company explains in a statement:

The ITF Tribunal has found that Maria did not intentionally break its rules… Maria has always made her position clear, has apologised for her mistake and is now appealing the length of the ban… Based on the decision of the ITF and their factual findings, we hope to see Maria back on court and will continue to partner with her.

Back in March, Sharapova’s partnership with Nike was suspended after she failed a drug test. The athlete claimed that she had been using meldonium for health reasons, without realizing that the drug had been banned by the World Anti-Doping Agency since January this year. As of right now, the company has not announced concrete plans on using Sharapova in its new marketing projects. Stay tuned for future collaborations between Swoosh and the former Wimbledon champion.

Read Full Article
Source
Business Of Fashion
Writer
Teresa Lam

What to Read Next

Zaha Hadid and Robert Wilson's Works Light up Select Italian Wineries
Art

Zaha Hadid and Robert Wilson's Works Light up Select Italian Wineries

In conjunction with “ART of the Treasure Hunt,” an exclusive tour of Chianti’s vineyards.
268 Hypes

Miranda Kerr Teaches Kids How to Perfect an Australian Accent
Culture

Miranda Kerr Teaches Kids How to Perfect an Australian Accent

Change your “i” to “oi,” and drop your T’s, R’s and G’s.
241 Hypes

Vetements Will Soon Be Stocked by MR PORTER
Fashion

Vetements Will Soon Be Stocked by MR PORTER

Shopping just got easier for fans of the Paris-based brand.
304 Hypes

Jennifer Lawrence Signs on to Play Elizabeth Holmes in Movie Adaptation of Theranos
Culture

Jennifer Lawrence Signs on to Play Elizabeth Holmes in Movie Adaptation of Theranos

Once one of the most successful female entrepreneurs of all time, Holmes became the center of a global scandal.
337 Hypes

Christophe Lemaire Joins Uniqlo for New "Uniqlo U" Line to Debut at Paris Couture Week
Fashion

Christophe Lemaire Joins Uniqlo for New "Uniqlo U" Line to Debut at Paris Couture Week

The ex-Hermès designer is set to be the label’s new artistic director.
567 Hypes

Lorde Co-Wrote Broods' New Song “Heartlines”
Music

Lorde Co-Wrote Broods' New Song “Heartlines”

They’re “lovely kids.”
269 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.