To celebrate 2016 London Pride, Skittles gave up its rainbow to show solidarity with the LGBTQ community. The campaign was created with communication agency, adam&eveDDB and sees both the candy and wrapper stripped from all colors. Why? Because “only one rainbow deserves to be the centre of attention” on the occasion.
“So this is kinda awkward, but we’re just gonna go ahead and address the rainbow-coloured elephant in the room. You have the rainbow…we have the rainbow…and usually that’s just hunky-dory. But this Pride, only one rainbow deserves to be the centre of attention – yours. And we’re not going to be the ones to steal your rainbow thunder, no siree. That’s why this weekend, we’re giving up our rainbow. But don’t worry, we’ll still be there to celebrate every colourful minute with you, we’ll just be completely starkers while we do it.”
Watch the video below and make sure to also read our 2016 Pride tribute.
- Bored Panda