Yes, Color Is Coming to adidas' Ultra BOOST Midsoles
“Triple Red” and “Triple Black” pack on color delight.
The move to add color onto the Ultra BOOST is long overdue so the sportswear brand decided to first present “Triple Red” and “Triple Black” alongside an iconic all-white Uncaged. The new aesthetic extends color beyond its upper onto the BOOST midsole via a special exterior coating to ensure the elite-performance runner gets a complete tonal-style overhaul without compromising the benefits of the technology.
“BOOST is an industry-leading innovation that will now be available in a style that matches the elite standard of its performance,” said adidas Running design VP’s Ben Herath. adidas Ultra BOOST Uncaged color pack drops online and in adidas stockists on July 16.