The latest campaign from Anastasia Beverly Hills challenges conventional beauty ads. Very often, male models are featured in beauty ads solely for the purpose of enhancing female models’ desirability. Instead of having only women in their new ads, the beauty brand hired a diverse group of male models to showcase its Glow Kit highlighting palette. The result is a set of refreshingly stunning photographs that proves the fact that makeup is no longer limited to one particular gender. Check out the gallery above to see it for yourself.