BABY-G + All-Girl Collective BabyFace = 'Pretty Tough Girl' Zine
Pastel editorial curated by the “little black book for all of the hottest female movers & shakers around.”
To showcase an ethos spelling empowerment and friendship, iconic watch brand BABY-G invited all-girl collective BabyFace to produce Pretty Tough Girl zine #2. Lending their editorial skills, BabyFace is a creative agency aka the “little black book for all of the hottest female movers & shakers around” – this includes our very own Vicky Grout, Maya Jama, MDMFlow and more.
From cover to cover, Issue 2 is curated with original content – Francesca Allen contributed to cover and editorial shots (above) while portrait photographer Lily Bertrand-Webb captured her “Pretty Tough Girls” counterparts (below).
On the collaboration, BabyFace said:
“Collaborating with BABY-G on the second issue of their Pretty Tough Girls zine was such a fulfilling and exciting project for us as BabyFace to be involved in. We’re so honored to have worked with all the women featured and to have come together with BABY-G, a brand we’ve looked up to since we were children.”
- Francesca Allen, Lily Bertrand Webb