Chanel's 2016 Fall Campaign Is Cut-and-Paste Magic
Karl Lagerfeld presents DIY Chanel.
Chanel’s Fall 2016 campaign was about spontaneous expression rather than product placement. Explaining the inspiration, creative director Karl Lagerfeld commented, “I was tired of a girl holding a bag.” Toast to that.
“I wanted to have another approach for the ad, and for Chanel’s image,” the designer told WWD. “I wanted to make collages. I love collages and I thought the collection was really suitable for collages. I wanted to do something else that we have never done before. It is not an artistic research. It is an inspiration without roots — spontaneous. And making collages with a computer was impossible before.”
Models Mariacarla Boscono and Sarah Brannon pose against textured backgrounds mixing up quilted cloth and pearl stands – so animated, you may have missed the Boy Chanel. See above.
