Chanel’s Fall 2016 campaign was about spontaneous expression rather than product placement. Explaining the inspiration, creative director Karl Lagerfeld commented, “I was tired of a girl holding a bag.” Toast to that.
“I wanted to have another approach for the ad, and for Chanel’s image,” the designer told WWD. “I wanted to make collages. I love collages and I thought the collection was really suitable for collages. I wanted to do something else that we have never done before. It is not an artistic research. It is an inspiration without roots — spontaneous. And making collages with a computer was impossible before.”
Models Mariacarla Boscono and Sarah Brannon pose against textured backgrounds mixing up quilted cloth and pearl stands – so animated, you may have missed the Boy Chanel. See above.
- Carine Roitfeld
- Tom Pecheux
- Hair Stylist
- Sam McKnight