See More Shots From Demna Gvasalia's First Balenciaga Campaign
Marc Jacobs is loving it too.
Balenciaga just revealed Demna Gvasalia’s entire debut campaign — again couture moods are injected into on-the-street styling. “I wanted the pieces to be shot in a real environment around where we work and live,” he told WWD upon the campaign’s debut in June. “So we shot in various locations on the streets of Paris.”
The Mark Borthwick-shot campaign mirrors Gvasalia’s approach to Vetements. Styled by Lotta Volkova, Gvasalia’s right-hand woman, it was enough to catch Marc Jacobs’ attention. He wrote on her Instagram: “gorgeous.” We agree.