Supreme is no stranger to using star power to boost its ads – previous legends have included Lady Gaga, Kate Moss and even Morrissey. Now the brand enlists Atlanta rapper Gucci Mane to star in its Harmony Korine-directed short film.

See Gucci Mane – who was released from prison in May – play piano and talk online shopping while sporting Supreme’s signature box logo T-shirt: “I shop on the internet, I don’t go into the store. You motherf*ckers think I go to the store? I hit that button.” Watch the video above, and keep an eye out for Mane’s new album Everybody Looking (July 22).