Fashion

JumpFromPaper x The Rodnik Band's POP ART Editorial Will Make You Question Reality

A trippy editorial shot by Internet artist John Yuyi.

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JumpFromPaper x The Rodnik Band's POP ART Editorial Will Make You Question Reality

A trippy editorial shot by Internet artist John Yuyi.

Founded in 2010, Taiwan-based accessory label JumpFromPaper creates some of the quirkiest and cheekiest bags using two-dimensional perspective. Collaborating with London-based label The Rodnik Band for its POP ART collection, JumpFromPaper has engaged Internet artist John Yuyi to reimagine the visuals for the range. Applying a unique perspective and stylish vision in her artwork, Yuyi toys with the idea of “Real or Fake” reality by hiding the bags in daily life scenes. The resulting editorial is playfully surreal with a touch of lightheartedness. View the lookbook above and check out the full collection on JumpFromPaper.

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John Yuyi
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