Culture

Watch Kanye West's Moody Music Video for "Wolves"

But it’s actually a Balmain ad.

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397 Hypes

Watch Kanye West's Moody Music Video for "Wolves"

But it’s actually a Balmain ad.

It seemed like forever ago when we first heard “Wolves” and soon after begged Kanye West to release the CDQ. Even after the song made its debut on The Life of Pablo, the rapper reworked — and reworked — the track until completion, updating TIDAL until the final version heard Sia and Vic Mensa together again and removed Frank Ocean for his own song on the album.

Now comes the Steven Klein-directed video that doubles as a campaign for Balmain, proof that Ye and Olivier Rousteing’s fashion love affair runs deep. The French designer revealed the rapper’s photo ad for the brand days prior along with the rest of the #BalmainArmy, and the entire cast marches on in the above visuals. Of course Kim Kardashian makes an appearance with her husband, and together they shed tears and face the paparazzi up top.

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