Culture

'Forbes' Thinks Kim Kardashian Is a "Mobile Mogul"

And you have to admit — she is.

By
723 Hypes

'Forbes' Thinks Kim Kardashian Is a "Mobile Mogul"

And you have to admit — she is.

Maybe think again before believing Kim Kardashian is just a reality TV star. More than that, she’s a businesswoman who’s changed what it means to be a celebrity and figured out how to monetize her star status. Forbes honors this by putting Mrs. West on the cover, dubbing her a “mobile mogul” based on her success with her smartphone video game alone. Kim Kardashian: Hollywood was first introduced to the app store with a $2 USD download price in June 2014 and to date has been downloaded 45 million times, generating $160 million USD in revenue — putting at least $45 million USD of that in KKW’s own pocket. She reveals it was Kanye who helped her decide to get behind the game idea. Good on him, because the deal her and momager Kris Jenner struck with the game’s developer Glu Mobile ensures a “small” six-figure-minimum guarantee along with overall editorial approval from the game’s storylines to the wardrobe — both of which are updated in real-time according to what she’s doing or wearing.

“When people looked at me in a way like, ‘Why is she stepping into the tech world? That’s not her territory! Stick to reality TV!’ I was like, ‘No,’” Kim says. “ This is fun for me. Now I’m coming up with Kimojis and the app and all these other ideas. I don’t see myself stopping.” Sounds like the Kardashian kingdom will only continue to grow.

Read Full Article

What to Read Next

Pokémon Go's World Takeover Means It's Now Bigger Than Tinder
Culture

Pokémon Go's World Takeover Means It's Now Bigger Than Tinder

Don’t forget, it just launched July 6.
317 Hypes

Serena Williams Reciting "Still I Rise" Will Inspire the Heck out of You
Culture

Serena Williams Reciting "Still I Rise" Will Inspire the Heck out of You

Maya Angelou’s poem sets the perfect tone against her naysayers.
230 Hypes

Gucci Mane Is Supreme's New Ad Star
Fashion

Gucci Mane Is Supreme's New Ad Star

The Harmony Korine-directed video hears the Atlanta rapper talk online shopping.
361 Hypes

Critic's 2016 Summer Lookbook Hails '80s and '90s Skater Moods
Fashion

Critic's 2016 Summer Lookbook Hails '80s and '90s Skater Moods

Retro skate nostalgia gets revived.
1,195 Hypes

adidas Originals Puts Precious Gold On the Stan Smith & Rod Laver
Footwear

adidas Originals Puts Precious Gold On the Stan Smith & Rod Laver

Real gold for the retro silhouettes.
684 Hypes


More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.