Tiffany & Co. is undergoing alterations — first and foremost is the fall campaign. The New York-based brand that was founded in 1837 never relied on having celebrity ambassadors, until now. Lupita Nyong’o, Elle Fanning and Natalie Westling front the new ads under the art direction of Grace Coddington. Presented are simple portraits of the trio with close-ups of the jewelry itself. Looks like it’s never too late to change.