LURA Eyewear Is Revolutionizing Avant-Garde Sunglasses
The LA label uses eyewear as a medium for conceptual art.
Founded in 2007 by Gavin Lura, LURA Eyewear has taken avant-garde sunglasses in a whole new direction. Evolved from his previous efforts to reinvent hundreds of eyewear frames according to his own designs, Lura now focuses on adding external metal detailing to produce sunglasses with a touch of architecture in its minimal appearance. Featuring two contrasting designs, the Miller Highbrow has a rounded construction featuring curved, sculptural detailing, while the Heaton frame takes on an angular look with structural accents.
Designed in LA and crafted in Japan, the tonal black shades come in a variety of metalwork and surface finishing. Each silhouette is combined with eight-millimeter Japanese acetate and seven barrel hinges to create a sizable construction. The shades are fitted with slightly reflective smokey-grey lenses by Carl Zeiss. The Heaton models are now available on LURA’s webstore, along with a collaborative piece with British menswear label Represent. The Miller Highbrows are slated for release later this month, so stay tuned.