Fashion

MARIEYAT Blurs the Line Between Lingerie and Unisex Underwear

Fusing comfort and femininity.

By
3,938 Hypes

MARIEYAT Blurs the Line Between Lingerie and Unisex Underwear

Fusing comfort and femininity.

London-based Hong Kong designer Marie Yat (her label is known as MARIEYAT) is about to change the way lingerie is perceived. Traditionally designed with the male gaze in mind (think lacy, racy thongs and underwired bras with push-up cups), classic lingerie often forsakes the comfort of women in the process. Though women’s boxers are common these days, the construction tends to resemble masculine underwear. These frustrations led Yat to create her own line of lingerie that boasts both style and comfort. Looking through the lookbook above, you will notice that her designs favor a subdued pastel palette on seamless knitwear produced from natural cottons and silks. The silhouettes embrace and accentuate the natural curves of a woman’s body as well. These factors offer her customers the comfort of unisex underwear without compromising on femininity. Yat highlighted that she is “designing for women who identify themselves outside of the mainstream characteristics of lingerie.”

While MARIEYAT focuses on feminine design, the label explores gender-fluid ideas as well. She further explains, “One of the core ideas of the label is to combine the delicate details of lingerie and the relaxing feel of a piece of unisex underwear. Whether it should be restricted to being gender-specific or not, is entirely up to the perceiver.” You can shop the looks above at MARIEYAT’s online store now.

Read Full Article
Source
Dazed
Share this article

What to Read Next

Martine Rose's FW22 Line Reflects the Boundaries Dissolving Between Work and Home
Fashion

Martine Rose's FW22 Line Reflects the Boundaries Dissolving Between Work and Home

This is the “new normal.”
803 Hypes

Fruity Booty Unveils New Vibrant Underwear Sets
Fashion

Fruity Booty Unveils New Vibrant Underwear Sets

Refresh your underwear drawer with two new patterns.
55,984 Hypes

UNDERDAYS, the Rising Lingerie Brand Putting Comfort First, Introduces Bold Blue Colorway
Fashion

UNDERDAYS, the Rising Lingerie Brand Putting Comfort First, Introduces Bold Blue Colorway

A limited-edition range to add to your intimates drawer.
972 Hypes


Men's Lingerie Industry Taps Into the Freedom of Femininity
Fashion

Men's Lingerie Industry Taps Into the Freedom of Femininity

And they’re loving it.
1,438 Hypes



Uukhai Crew Is Starting a Skateboard Revolution in Mongolia
Travel

Uukhai Crew Is Starting a Skateboard Revolution in Mongolia

A stunning look into the lives of the young crew changing the cultural landscape of Ulaanbaatar.
1,044 Hypes

Nike Introduces New Women's Exclusive Lifestyle Sneaker, Kwazi
Footwear

Nike Introduces New Women's Exclusive Lifestyle Sneaker, Kwazi

A sleek monochromatic sneaker from the future.
700 Hypes


Rihanna Pulls Out from First-Ever Lollapalooza Colombia
Music

Rihanna Pulls Out from First-Ever Lollapalooza Colombia

As a result, the music festival has now been cancelled.
323 Hypes


This Portable French Press Coffee Maker Is Basically the Best Thing Ever
Food

This Portable French Press Coffee Maker Is Basically the Best Thing Ever

All you need to do is SQUEEZE.
534 Hypes

Free Sunscreen May Soon Be Available on the Streets of New York City
Beauty

Free Sunscreen May Soon Be Available on the Streets of New York City

Play in the sun with no worries of sunburn, or the risk of skin cancer.
224 Hypes

J.K. Rowling Has Already Written the Sequel to 'Fantastic Beasts'
Culture

J.K. Rowling Has Already Written the Sequel to 'Fantastic Beasts'

And a third instalment is on its way too.
176 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.