London-based Hong Kong designer Marie Yat (her label is known as MARIEYAT) is about to change the way lingerie is perceived. Traditionally designed with the male gaze in mind (think lacy, racy thongs and underwired bras with push-up cups), classic lingerie often forsakes the comfort of women in the process. Though women’s boxers are common these days, the construction tends to resemble masculine underwear. These frustrations led Yat to create her own line of lingerie that boasts both style and comfort. Looking through the lookbook above, you will notice that her designs favor a subdued pastel palette on seamless knitwear produced from natural cottons and silks. The silhouettes embrace and accentuate the natural curves of a woman’s body as well. These factors offer her customers the comfort of unisex underwear without compromising on femininity. Yat highlighted that she is “designing for women who identify themselves outside of the mainstream characteristics of lingerie.”
While MARIEYAT focuses on feminine design, the label explores gender-fluid ideas as well. She further explains, “One of the core ideas of the label is to combine the delicate details of lingerie and the relaxing feel of a piece of unisex underwear. Whether it should be restricted to being gender-specific or not, is entirely up to the perceiver.” You can shop the looks above at MARIEYAT’s online store now.