Culture

'Nike Presents Da Da Ding' Is Girl Power Like You've Never Seen It Before

Exploring Mumbai’s women in sports through an exhilarating music video.

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'Nike Presents Da Da Ding' Is Girl Power Like You've Never Seen It Before

Exploring Mumbai’s women in sports through an exhilarating music video.

In a music video entitled “Da Da Ding,” Nike launches a brand new part of its Just Do It campaign with an unprecedented look into Mumbai’s diverse cultural landscape. Featuring a dynamic array of different athletes, the short film includes everyone from 21-year-old Indian national field hockey player Rani Rampal, to 30-year-old actress Deepika Padukone. Exploring the vibrant urban backdrop of the sprawling Indian metropolis, an exhilarating feature on various female athletes is delivered alongside Nike’s message that female participation in sport helps to enhance a girl or woman’s self image. Padukone, who played national-level badminton before taking the plunge into acting confirms this message by sharing, “Everything I am today and everything I have achieved comes from my years of playing sport. My goals, my commitment, my focus, my dedication, my discipline, my sacrifices, my hard work. All of it, I’ve learnt it all through sport. Sport has also taught me how to handle failure and success. It has taught me how to fight. It has made me unstoppable!”

“Da Da Ding” was created in collaboration with Wieden+Kennedy India and directed by French director François Rousselet, all set to a electrifying banger anthem by Genera8ion, featuring American rapper Gizzle. Athletes featured in the video are from a diverse range of sports that include basketball, football, running, training and the national passion: cricket. You can head over to Nike’s Da Da Ding webpage to learn more about the campaign.

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