Nike officially launches the most transformative Air Max yet with the Ultra 1 Flyknit. London-based women’s retailer pam pam teamed up with Kate Bones to help bring the new rework of the classic silhouette to life with a series of 3D GIFs — the Swoosh stimulates. With this edition being the most lightweight in the lineup, they’re put into motion using the image creator’s combination of digital and analog techniques. Two pairs are on the move — classic black-and-white and multicolor “Pink Blast” — both of which are available for $135 USD starting July 28 at pam pam.

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