Fashion

Y-3 Drops an Action-Packed 2016 Fall/Winter Campaign Video

Yohji Yamamoto gives Kubrick a run for his money.

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434 Hypes

Y-3 Drops an Action-Packed 2016 Fall/Winter Campaign Video

Yohji Yamamoto gives Kubrick a run for his money.

Reminiscent of the futuristic sterility of Y-3’s latest 2017 spring/summer runway presentation, the Yohji Yamamoto x adidas label now unveils an eerie Kubrick-esque 2016 fall/winter campaign video that reflects the sci-fi horror-inspired aesthetic hallmark to the brand. Stripping down to a deconstructed look at rebellious modernism, the visuals in the video showcase a distinctly industrial edge. Recalling the rave culture and minimalism that came to define 1990’s subculture, Y-3’s new range reinterprets this genre with sleek, sports-driven pieces. You can see the full campaign video above.

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