Just when you thought you knew American Eagle Outfitters motto, think again. The all-American brand is onto another leg in its 40 year history – one that harks onto new-school cool and the youth culture we now exist in. All it took was a re-branding on its classic age-old denim.
AEO’s denim revolution hit New York’s Soho. Models Marloes and Taejahn Taylor embody the neighborhood’s attitude – layered in the brand’s Solid Bomber Jacket and Canvas + Fleece Utility Jacket over sweatshirts, it contrasted well to the 4 Hi-Rise Jegging Crop and 4 Skinny Jean options. Juxtaposed against the cobble-stoned lined streets, the new look is a worthy statement that is a merge between AEO’s 1977 heritage and its coming years. The new jeans are a perfect fit, so absolutely nothing can get in the way of the Big Apple grind.
Shop the collection online or in-store at American Eagle Outfitters now.