Calvin Klein, Givenchy, Dior and now J.W.Anderson – Bella Hadid is no doubt the campaign darling this season, landing contracts so rapidly we’ve lost count. Anderson’s Fall/Winter 2016 campaign casts Hadid backstage during a candid moment with fingers raised to the temple.
“When we were discussing the general concept of the campaign, we wanted a beautiful girl with a strong personality,” Anderson told Dazed. “Bella’s name came up and it was then decided!” Hadid’s Jamie Hawkesworth-snap is contrasted against a young boy’s black-and-white photograph.
Check out the campaign above, and stay tuned as Bella will be back with yet another editorial soon.