Bodyform's Period Campaign Is About Blood — in a Kickass Kind of Way
‘No blood should hold us back.”
A period doesn’t have to mean a full-stop in a woman’s life — especially when it comes to health and wellness. The menstrual cycle can quite literally bring us to our knees, but Bodyform is challenging the idea that we have to put our lives on hold by getting real about being bloody.
The “Red.Fit” campaign replaces the usual happy-go-lucky images we see in ads for hygiene products with bloodied-up athletes who kick ass, regardless of the time of month. “No blood should hold us back,” reads the tagline. The above video is a part of a larger initiative to educate women on how to feel their best every single day, complete with exercise and nutrition advice from Frame and Leon. Press play up top, and then head here for more info.