HYPEBAE Goes Behind-the-Scenes at the Careaux x PUMA Video Shoot
An exclusive look at the making of the ambitious new collection.
Having already received a first look at the forthcoming Careaux x PUMA 2016 fall/winter campaign video we now share another HYPEBAE exclusive as we go behind-the-scenes at the making of the collaboration’s visuals. Set against a lush forest backdrop, we get up close and personal with Netherlands-born graphic designer and self-confessed sneakerhead Caroll Lynn, aka Careaux, as she walks us through her intimate design process. Describing the inspiration behind her pieces, Careaux says, “My collection is about dedication to the hard-working women out there – she should never give up on her dreams.” Her signature ‘Dedication Flower’ design is used as a motif throughout the range, personifying the optimism that it represents in her life. From discussing the fragility of life to her own unwavering perseverance, our conversation with Careaux reveals a profound perspective on her new work. You can read the full interview below and can check out the BTS footage above.
What was the inspiration behind this collection?
The darker days I had in the past which lead me to work harder because I’ve noticed from up close how short and fragile life actually is and I wanted to make it better for myself. I had issues growing up, in family and school. I always saw failure or negativity around me which made me never appreciate the good things happening for me or I never understood it. Eventually I realized that I want to make the best of it before my time has come to leave this planet.
What was your approach in designing the sneakers, based on your own artistic style?
I used a flower print for my designs. Since I see a flower as a start of a new life, I actually wanted it to say something about my past. I used my triangular and gradient style to change up the pattern. PUMA gave me the freehand to incorporate my designs into their classic pieces, like the PUMA Suede where the inner of the sneaker is adorned with my floral illustrations.
How does this collaboration reflect you both as an artist and on a personal level?
As an artist, it is great to have objects to work with as it comes to showing what you want people to see. On a personal level, it showed me that not matter how hard you will fall, don’t give up. It’s okay to make mistakes. It’s okay to fail but never see that as something bad. I feel everything happens for a reason so I tried to see the good after all.
How did you get your start in illustration, and what are your favorite things to draw?
I always liked illustrating but I never was content with what I made. I never seemed to satisfy me. Later on, after my dad got into a coma, I found my way to express myself. I was able to show my feelings through my work. My favorite things are sneakers and that’s also how I started
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