Fashion 

HYPEBAE Goes Behind-the-Scenes at the Careaux x PUMA Video Shoot

An exclusive look at the making of the ambitious new collection.

By
2,634 Hypes

HYPEBAE Goes Behind-the-Scenes at the Careaux x PUMA Video Shoot

An exclusive look at the making of the ambitious new collection.

Having already received a first look at the forthcoming Careaux x PUMA 2016 fall/winter campaign video we now share another HYPEBAE exclusive as we go behind-the-scenes at the making of the collaboration’s visuals. Set against a lush forest backdrop, we get up close and personal with Netherlands-born graphic designer and self-confessed sneakerhead Caroll Lynn, aka Careaux, as she walks us through her intimate design process. Describing the inspiration behind her pieces, Careaux says, “My collection is about dedication to the hard-working women out there – she should never give up on her dreams.” Her signature ‘Dedication Flower’ design is used as a motif throughout the range, personifying the optimism that it represents in her life. From discussing the fragility of life to her own unwavering perseverance, our conversation with Careaux reveals a profound perspective on her new work. You can read the full interview below and can check out the BTS footage above.

What was the inspiration behind this collection?
The darker days I had in the past which lead me to work harder because I’ve noticed from up close how short and fragile life actually is and I wanted to make it better for myself. I had issues growing up, in family and school. I always saw failure or negativity around me which made me never appreciate the good things happening for me or I never understood it. Eventually I realized that I want to make the best of it before my time has come to leave this planet.

What was your approach in designing the sneakers, based on your own artistic style?
I used a flower print for my designs. Since I see a flower as a start of a new life, I actually wanted it to say something about my past. I used my triangular and gradient style to change up the pattern. PUMA gave me the freehand to incorporate my designs into their classic pieces, like the PUMA Suede where the inner of the sneaker is adorned with my floral illustrations.

How does this collaboration reflect you both as an artist and on a personal level?
As an artist, it is great to have objects to work with as it comes to showing what you want people to see. On a personal level, it showed me that not matter how hard you will fall, don’t give up. It’s okay to make mistakes. It’s okay to fail but never see that as something bad. I feel everything happens for a reason so I tried to see the good after all.

How did you get your start in illustration, and what are your favorite things to draw?
I always liked illustrating but I never was content with what I made. I never seemed to satisfy me. Later on, after my dad got into a coma, I found my way to express myself. I was able to show my feelings through my work. My favorite things are sneakers and that’s also how I started

Read Full Article
Director
Salim Adam

What to Read Next

Here's Your First Look Outside Drake's 'Summer Sixteen' Pop-Up Shop
Fashion

Here's Your First Look Outside Drake's 'Summer Sixteen' Pop-Up Shop

Store is open now until August 8.
870 Hypes


An Exclusive First Look at the Careaux x PUMA 2016 Fall/Winter Campaign Video
Fashion

An Exclusive First Look at the Careaux x PUMA 2016 Fall/Winter Campaign Video

A dreamy pink landscape dripping with beautiful surrealism.
1,250 Hypes

Amandla Stenberg, Ashley Graham and More Bust Out 13 Iconic Dances
Culture

Amandla Stenberg, Ashley Graham and More Bust Out 13 Iconic Dances

Watch dance history in 60 seconds.
1,415 Hypes


Watch Alicia Vikander Make Phone Calls to Random People in Sweden
Culture

Watch Alicia Vikander Make Phone Calls to Random People in Sweden

“Do Swedish people actually go to IKEA?”
1,274 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the website running and to continue providing free news to our readers. We'd appreciate your support by whitelisting HYPEBAE on your ad blocker.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBAE ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBAE”.
  3. Refresh the HYPEBAE page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBAE page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBAE page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBAE page that you were viewing.