An Exclusive First Look at the Careaux x PUMA 2016 Fall/Winter Campaign Video
A dreamy pink landscape dripping with beautiful surrealism.
Following our closer look at the footwear and apparel components of the forthcoming Careaux x PUMA 2016 fall/winter collection, we now get an exclusive first peek at the collaboration’s official campaign video. Known for her “femme meets street style” and sneaker-inspired digital artwork, Dutch graphic designer Caroll Lynn (better known by her moniker Careaux) has created a vibrant range that reflects her unmistakable aesthetic. The program highlights Careaux’s signature ‘Dedication Flower’ floral design, which she uses to continually discover beauty and strength amidst dark, difficult times.
Infused throughout the collection, the motif showcases the artist’s ability to completely transform everyday ideas and objects, breathing new life into them through her romantic, feminine illustrations. Complementing her reworks of classic PUMA runners and athletic-inspired apparel, the collection’s official campaign video takes us on a dreamy journey that oscillates between a lush fantasy world and modern urban landscape. A rich fuchsia palette is employed throughout the video, creating a beautiful vision dripping with surrealism. You can check out the full video above.
The Careaux x PUMA collection is set to launch on Aug 6 at select PUMA retailers and online.