Fashion

An Exclusive First Look at the Careaux x PUMA 2016 Fall/Winter Campaign Video

A dreamy pink landscape dripping with beautiful surrealism.

By
1,266 Hypes

An Exclusive First Look at the Careaux x PUMA 2016 Fall/Winter Campaign Video

A dreamy pink landscape dripping with beautiful surrealism.

Following our closer look at the footwear and apparel components of the forthcoming Careaux x PUMA 2016 fall/winter collection, we now get an exclusive first peek at the collaboration’s official campaign video. Known for her “femme meets street style” and sneaker-inspired digital artwork, Dutch graphic designer Caroll Lynn (better known by her moniker Careaux) has created a vibrant range that reflects her unmistakable aesthetic. The program highlights Careaux’s signature ‘Dedication Flower’ floral design, which she uses to continually discover beauty and strength amidst dark, difficult times.

Infused throughout the collection, the motif showcases the artist’s ability to completely transform everyday ideas and objects, breathing new life into them through her romantic, feminine illustrations. Complementing her reworks of classic PUMA runners and athletic-inspired apparel, the collection’s official campaign video takes us on a dreamy journey that oscillates between a lush fantasy world and modern urban landscape. A rich fuchsia palette is employed throughout the video, creating a beautiful vision dripping with surrealism. You can check out the full video above.

The Careaux x PUMA collection is set to launch on Aug 6 at select PUMA retailers and online.

Read Full Article

What to Read Next

Amandla Stenberg, Ashley Graham and More Bust Out 13 Iconic Dances
Culture

Amandla Stenberg, Ashley Graham and More Bust Out 13 Iconic Dances

Watch dance history in 60 seconds.
1,435 Hypes


Watch Alicia Vikander Make Phone Calls to Random People in Sweden
Culture

Watch Alicia Vikander Make Phone Calls to Random People in Sweden

“Do Swedish people actually go to IKEA?”
1,289 Hypes

Junya Watanabe COMME des GARÇONS Has Created the Perfect Little Bag
Fashion

Junya Watanabe COMME des GARÇONS Has Created the Perfect Little Bag

A chic accessory in the unlikeliest of shapes.
960 Hypes

Urban Decay Unveils Two All-New Vice Lipstick Palettes
Beauty

Urban Decay Unveils Two All-New Vice Lipstick Palettes

We didn’t see that one coming.
291 Hypes

This Café in Brooklyn Is Serving Iced Coffee Lemonade
Food

This Café in Brooklyn Is Serving Iced Coffee Lemonade

When life gives you lemons, and coffee.
490 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.