Fashion

Vetements' Rebel, Demna Gvasalia, Is Mastering Balenciaga Too

Gucci creative director Alessandro Michele and Vetements stylist Lotta Volkova weigh in on ‘Vogue’s 2016 September story.

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769 Hypes

Vetements' Rebel, Demna Gvasalia, Is Mastering Balenciaga Too

Gucci creative director Alessandro Michele and Vetements stylist Lotta Volkova weigh in on ‘Vogue’s 2016 September story.

Fashion got a new look when Demna Gvasalia rolled onto the scene. Vetements launched with “me and two others,” Gvasalia told Vogue‘s 2016 September bible. “We did other jobs until we could afford to do it alone” – never taking out a loan or credit.

Upon Wang’s Balenciaga departure in 2015, Kering took on na underground designer but the risk paid itself over tenfold. But many questioned whether a man born in war-torn Communist Georgia could gain common ground with a luxury couturier brand.

“I wouldn’t say I’m trying to channel Mr. Balenciaga in any way,” Gvasalia said. “But I’m trying to understand how he saw women. He really respected and loved them—I see that in the clothes, the way he approached the body. He liked to fit on models who were not perfect.”

His counterparts have nothing but praise toward Gvasalia’s work. Alessandro Michele and Gucci’s creative director said the designer is “in search of a different kind of beauty.” That much is proven just by looking at Vetements’ stylist Lotta Volkova or Gvasalia’s “sister from another mister.” Read the entire interview on Vogue and pick up the September issue soon.

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Photographer
Annie Leibovitz

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