After opening a pop-up in NYC previously, online clothing brand Everlane has finally launched its first retail store in San Francisco. Named “the Fit Studio,” the location will serve as a space for the company to experiment with different retail concepts. Customers can expect to see the space evolve when new products or events launch at the store. Located on the ground floor of Everlane’s Mission District headquarters, the shop features white walls and minimalist racks and shelves befitting of the brand’s clean, simple aesthetics. Apart from popular existing pieces, the store will also be stocking all upcoming products once new collections are launched.

Speaking of the brand’s first official store, the company’s in-house public relations representative Alyssa Bergerson explains: “At Everlane, we’ve always set out to fix problems, and we saw a huge opportunity to make the traditional in-person shopping experience better.” Another brand representative also adds: “We carry around 100 styles, including pants and shoes, which are traditionally a bit harder to find your fit online. While the shop is largely self-service, stylists will be on hand to answer customers’ styling and product questions as well as help with checkout. We have found that everyone shops differently and we are giving customers the tools to create their own experience.”

Opened from Wednesdays to Sundays, you can now enjoy real-life shopping experience at the Everlane Fit Studio in San Francisco.

Everlane Fit Studio
2170 Folsom St.
San Francisco, CA 94110