In conjunction with his latest collaborative collection with Gigi Hadid, Tommy Hilfiger will be hosting a special fashion carnival during the upcoming New York Fashion Week. On September 9, a runway show will take place at the fun fair, presenting the label’s 2016 fall “Tommy x Gigi” range. Apart from watching the show via live broadcast, fans can also purchase items from the collection immediately on the brand’s website once the showcase begins. The carnival will then be opened to the public on the next day. With a mix of rides, game stalls, fairground snacks, and pop-up stores, the designer hopes to bring both industry insiders and consumers together. Visitors will be able to go on a 40-foot Ferris wheel.

The “Tommy Pier” will be located at Pier 16 in NYC’s South Street Seaport. Browse the gallery above to see the brand’s initial design of the venue.