Fashion

Watch a Psychotic Dance Possess a Girl in KENZO WORLD's First Fragrance Campaign

You want in on KENZO WORLD.

By
858 Hypes

Watch a Psychotic Dance Possess a Girl in KENZO WORLD's First Fragrance Campaign

You want in on KENZO WORLD.

KENZO artistic directors Carol Lim and Humberto Leon turnt up the brand’s debut KENZO WORLD fragrance campaign with diabolical intentions. With KENZO it’s never typical and dancer Margaret Qualley agreed:

“When we think about perfume campaigns, we think about a pretty girl with a bottle. This clip is exactly the opposite. It’s very multi-faceted and different; it takes the spectator by surprise.”

To celebrate KENZO WORLD Lim and Humberto collaborated with visionary Spike Jonze on a campaign titled “My Mutant Brain.” Choreographer Ryan Heffington – who produced Sia’s “Chandelier” choreo – turned Qualley into a maniacal possessed soul.

Raw power and sheer spontaneity become the KENZO girl playing to a Sam Spiegal soundtrack. Watch the banger above and get more information about KENZO WORLD here.

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