MARIEYAT's New Alternative Lingerie Collection Celebrates Imperfections

The London-based underwear brand continues to promote the idea of “flawesome.”

Fashion
732 Hypes

London-based Hong Kong designer Marie Yat has recently launched the second collection for her alternative lingerie brand MARIEYAT. Compared to its inaugural collection, the underwear label’s Collection II features more mature pieces, including the black, nude, and red “Kirin Top” and “Soy Suspenders.” In particular, a few items from the new range are inspired by Kintsugi, a Japanese ceramic technique characterized by cracked pottery repaired by golden joinery. Some of Collection II’s undergarments are seen decorated with gold embroidery, as Yat explains: “It was a continuation of the idea of broken, deconstructed pieces, using embroidery to mimic a cracked golden line inspired by Kintsugi. It echoes our belief in the beauty of imperfection. Accepting flaws in people, in relationships and in objects can be soothing for the mind or a way of seeing life.”

Besides, the lingerie designer also highlights the importance of comfort in her designs: “The pieces that are embroidered with the gold stitching are lined with the same cotton used on the outside, to make sure it does not scratch on the skin. Comfort remains uncompromised.” The same approach was also adopted when choosing models for Collection II’s lookbook: “We were looking for models that have their own personality, who are comfortable in their own skin.”

Browse the gallery above to see the Maxime Imber-shot lookbook, featuring two Asian models indulging themselves in Japanese food.

Read Full Article
Source
Dazed
Photographer
Maxime Imbert/@maximeimbert
More

What to Read Next

Decorate Your Pout With Glitter Using Pat McGrath's New Lip Kit
Beauty

Decorate Your Pout With Glitter Using Pat McGrath's New Lip Kit

Kylie Jenner’s got major competition now.
487 Hypes

It's Britney B*tch: A New Era Ushered In With 'Glory' Album
Entertainment

It's Britney B*tch: A New Era Ushered In With 'Glory' Album

Stream its second single, “Private Show,” on Spotify.
325 Hypes

From Suicidal Teenage Years, Cara Delevingne's Battle With Depression Is an Ongoing Tale
Entertainment

From Suicidal Teenage Years, Cara Delevingne's Battle With Depression Is an Ongoing Tale

Her self-penned poem reads: “Who am I? Who am I trying to be? Not myself, anyone but myself.”
991 Hypes


HYPEBAE Goes Behind-the-Scenes at the Careaux x PUMA Video Shoot
Fashion  

HYPEBAE Goes Behind-the-Scenes at the Careaux x PUMA Video Shoot

An exclusive look at the making of the ambitious new collection.
2,410 Hypes

Here's Your First Look Outside Drake's 'Summer Sixteen' Pop-Up Shop
Fashion

Here's Your First Look Outside Drake's 'Summer Sixteen' Pop-Up Shop

Store is open now until August 8.
692 Hypes


More ▾