Japanese Imprint MOUSSY Gets "Un-Old" for 2016 Fall/Winter Campaign
A perfect balance of classic and modern pieces.
Japanese imprint MOUSSY has been around for 16 years, quietly establishing itself as a commanding presence when it comes to women’s streetwear. Defined by a perfect balance of urban edginess and refined sophistication, the label brings together denim and military, with leather and graphics. Directing the campaign visuals this season is Takuya Chiba, who is known as the editor-in-chief of cult-status Japanese magazines GRIND and PERK. The resulting images are a stunning showcase of the brand’s distinct aesthetics, tinged with a dark layer of gritty youth-infused vibes.
Highlighting feminine strength throughout its dynamic roster of wardrobe essentials this year is an overarching theme of “Origin Regression.” MOUSSY builds upon this concept with this season’s [Un-Old] motif, with the brand defining the idea as a new culture shaped by history, likened to the way that “rain falls on stone-paved roads” throughout the years. Bringing this theme to life are pieces such as floral-patterned long dresses, nostalgic leather jackets, vintage-processed MA-1 bombers, chic sheer blouses, stunning glitter knits, bold graphic tees and more. The new collection will also coincide with the opening of its new store on September 10 in New York’s SoHo district. In the meantime, you can check out the full lookbook above and head over to MOUSSY’s website to learn more.
- Takuya Chiba
- Keiko Hitotsuyama
- Hair Stylist
- Peyton Knight