This Is Quite Possibly the Best Nike Olympics Campaign Ever
The “Unlimited You” short film stars Serena Williams, Kevin Durant and even Suicide Squad’s Katana.
With the Rio Olympics set to commence in less than 24 hours, all eyes are on the extraordinary athletes that will soon represent their countries on the most significant world stage of their careers. To celebrate the athletes’ journeys, Nike has released its latest “Unlimited You” short film. Featuring a humorously snarky narrator, the spot starts off following successful athletes during their early years. As the spot progresses, the theme of the campaign comes into full bloom as a jaw-dropping roster of champion athletes make their cameos. Appearing in unlikely face-offs and proving that each person’s potential knows no limits are athletes such as Serena Williams and Kevin Durant, and even a cameo from Suicide Squad‘s Katana. Check out the full video above and make sure to catch the 60-second version when it premieres at the Opening Ceremonies on NBC prime time.