Nike Calls On Olympic Athletes to Launch Innovative Fall Tech Pack
Elite clothing for the best of the best out there.
The Olympics have officially wrapped, and Nike celebrates the homecoming of the greatest athletes in the world via a new campaign for the 2016 fall Tech Pack. Allyson Felix, Ona Carbonell, Zhao Lina, Dina Asher-Smith and Ivana Spanovic are among the all-star lineup — after representing the United States at the Rio Games, they trade in their uniforms for the Swoosh’s new collection.
Combining Nike Tech Fleece and Tech Knit technologies for the first time, past favorites are teamed with new pieces, like the Dynamic Reveal set. The classic crew and hoodie are constructed from Tech Fleece with plush foam between soft cotton jersey, while color-shifting ribbing returns on Tech Knit sleeves. Before going on sale in-store, the Tech Pack will first be offered on the new Tech Book app — it notifies users about new products and will allow them to shop a week early — that can be downloaded here.