Culture

The New Pantone Studio App Is Designed for the Color-Obsessed

It can turn your smartphone into a handy eyedropper tool that replaces Pantone’s famous chip books.

By
787 Hypes

The New Pantone Studio App Is Designed for the Color-Obsessed

It can turn your smartphone into a handy eyedropper tool that replaces Pantone’s famous chip books.

As the world becomes increasingly digital, Pantone has created a new iOS app for designers, allowing them to study color combinations and trends without physically picking up the company’s famous color-coded chip books. The new app, named Pantone Studio, includes comprehensive color guides with thousands of different hues. The app also offers pieces of research, articles and trend reports from the Pantone Color Institute’s experts. In addition, the color picker feature can transform your smartphone into an eyedropper tool that breaks down images and reveals their color composition.

“In our [market] research, we saw that designers are using mobile tools and they want their phone to be a platform for design and a hub for gathering inspiration,” states Pantone’s senior vice president Ron Potesky. He continues to explain the value of the company’s new digital creation: “If we’re not mobile, we’re not Pantone in 10 years. It’s a must for us to be important and valuable to designers.” Priced at $8 per month (or $5 each month if you opt for the annual subscription), the app can be seen as an alternative to Pantone’s chip books that are often unaffordable to many. As Potesky suggests: “We believe this is going to offer more value to the design audience and bring in a wider audience.”

You can head over to Pantone’s website to learn more about the new design app.

Read Full Article
Source
Co.design

What to Read Next

The adidas Stan Smith Is Minty Fresh In "Vapour Green"
Footwear

The adidas Stan Smith Is Minty Fresh In "Vapour Green"

Another pastel rework of the beloved Three Stripes sneaker.
2,288 Hypes


BANKS Embraces Independence in New Song "Gemini Feed"
Music

BANKS Embraces Independence in New Song "Gemini Feed"

Another one from her upcoming album.
344 Hypes


Demna Gvasalia's New Balenciaga Shoppers Scream Laundry Bag
Fashion

Demna Gvasalia's New Balenciaga Shoppers Scream Laundry Bag

$2 USD in Thailand, $2500 USD at Balenciaga.
1,461 Hypes

Walk on Gold With This Royal Nike Air Max 95 Premium
Footwear

Walk on Gold With This Royal Nike Air Max 95 Premium

Calling all AM95 lovers.
542 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.