In the latest racist Snapchat filter, the photo and video-sharing platform is under fire after rolling out an “Asian” caricature – simply put, it strongly recalls “yellowface.”
Users across social media called out Snapchat, calling the new addition blatantly racist. Twitter user @tequilafunrise pointed out: “Wanna tell me why you thought this yellowface was ok??” User @tansuphilip posted: “What the HELL is up with this yellow face filter? Racist filters are not cute. Wtf are you doing? Deleting.”
In the past Snapchat was called out after releasing a Bob Marley filter, with what many called “digital blackface.” At the time Snapchat told CNN, “”Millions of Snapchatters have enjoyed Bob Marley’s music, and we respect his life and achievements. [The lens] gives people a new way to share their appreciation for Bob Marley and his music.”
See users’ responses to the filter below and let us know your thoughts.
— grace (@tequilafunrise) August 9, 2016