Tiffany & Co.'s #LoveNotLike Campaign Oozes New-York-City Cool

Starring it-girls, dare we say it’s the heritage jeweler’s hippest yet?

Fashion
664 Hypes

Tiffany & Co. has entered a new era — this campaign is not like any we’re used to seeing. #LoveNotLike is clearly targeted at millennials with three fresh-faced models you may recognize at the forefront of the movement: Pyper Smith, Imaan Hammam and Fernanda Ly. Showcasing the Return to Tiffany Love collection, the trio breeze around New York City free-spiritedly.

The campaign is a follow-up to the Grace Coddington-directed one, which tapped celebrities for the first time in the brand’s history, we saw not too long ago. Looks like Tiffany & Co. is finally getting hip.

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