Under Armour's Modern Sport Women's Collection Is For the World's Ayesha Currys
Under Amour is moving into the lifestyle look.
Under Armour is very much about training. Steph Curry’s stake on the brand obviously has much to do with the basketball association, but these skew more casual.
It’s clear Armour wants to move beyond sports and into lifestyle. The Modern Sport collection is for women only – multiple selections including the Charged Pivot Low (Curry One anyone?) and Mid alongside Sport Precision Mid and Low will be available in black and rose leather.
Shop the collection at Under Amour now ranging between $100 and 140 USD. The rose won’t drop until November 5, however.
- Sneaker News