Urban Outfitters x adidas Present a HYPEBAE Exclusive "We the Future" Campaign
Your first look at the youthful and dynamic sportswear collaboration.
Urban Outfitters and adidas have shared with HYPEBAE an exclusive first look at their upcoming collaborative collection “We the Future.” Shot by renowned photographer Petra Collins, the campaign of the sportswear collaboration features a youthful and dynamic cast of 19 up-and-coming creative talents, including model and activist Ebonee Davis, designer Alexis Jae, stylist Jorge Wright, artist Alexandra Marzella, model and photographer Braina Laviena, musician Miko Jasmine, dancer Gabriella Bechtel, and more.
To celebrate the campaign, Three Stripes and Urban Outfitters will be hosting an exclusive launch party at Mack Sennett Studios, where participants get to enjoy an interactive 3D portrait experience, a user-generated art installation, and a musical performance. While the event is invite-only, 90 tickets will be given away to customers at three Urban Outfitters locations, namely the Space 15 Twenty, UO Santa Monica and UO Melrose stores. The giveaway will start at 10 a.m. on August 20, and will be conducted on a first-come, first-serve basis.
Set to launch August 1, the adidas + UO collection will be available in-store and online from Urban Outfitters. Look out for more information on the special campaign as it goes live across web and social media platforms, such as Snapchat.