Fashion

Go On-Set at Willow Smith's Chanel Campaign Shoot

The brand reveals the making into an Ambassadress campaign.

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2,390 Hypes

Go On-Set at Willow Smith's Chanel Campaign Shoot

The brand reveals the making into an Ambassadress campaign.

At Chanel’s Fall/Winter 2016 #FrontRowOnly show, Willow Smith was proclaimed a Chanel Ambassadress – an honor that counts other young Karl Lagerfeld muses including Lily-Rose Depp who just revealed a No°5 L’EAU campaign.

First the brand plucked Smith to model an eyewear campaign that saw the singer rocking out to a NAO track. Lensed by Chanel’s head honcho in the designer’s library and inside a photo booth, now catch a rare glimpse BTS into its making.

@WillowSmith #ChanelEyewear #ChanelFallWinter2016

A video posted by CHANEL (@chanelofficial) on

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